About Pehnaawaa

Pehnaawaa at a glance

  • What we are: a Canadian-owned online store for Pakistani, Indian and South Asian ethnic wear, operated as Pehnaawaa Ethnic Wear.
  • Where we are: based in Vancouver, British Columbia. We sell online only; there is no walk-in store.
  • What we sell: women's ready-to-wear (pret) and unstitched suits, Chikankari, Anarkalis, sarees, lehengas and sharara suits; men's kurta shalwar, sherwanis, Jodhpuri suits and blazers; girls' outfits; and jewellery and accessories.
  • Labels we stock: alongside our own curated edits, we carry styles from Pakistani labels including Gul Ahmed, Alkaram, Bonanza Satrangi, Limelight and Mushq.
  • Stitching: our own tailoring team can stitch selected outfits to a standard size or to your measurements.
  • Shipping: tracked delivery to Canada, the United States, the United Kingdom, the United Arab Emirates, India and Pakistan. See our shipping policy for rates and timelines.
  • Our name: "pehnaawaa" (پہناوا, पहनावा) means attire or dress in Urdu and Hindi. We spell it with a double "aa" at the end and are a separate business from other shops with similar names.

Our story

Every great brand starts with a dream, and Pehnaawaa is no different. It was born from my deep love for fashion, culture, and the desire to bring something truly unique to the world of ethnic wear. I always believed that clothing is more than just fabric. It's a way to express who we are, a reflection of our heritage, and a statement of confidence.

Growing up, I was captivated by the beauty of traditional craftsmanship: the intricate embroidery, the rich fabrics, and the artistry that tells a story. But I also noticed a gap. Finding high-quality, stylish and affordable ethnic wear wasn't always easy. That's when I decided to create Pehnaawaa, a brand that bridges the gap between timeless tradition and modern sophistication.

At Pehnaawaa, we believe in celebrating culture and craftsmanship by offering carefully chosen ethnic wear that resonates with contemporary fashion. Each piece is selected for authenticity, elegance and comfort, so you can embrace your heritage with pride.

100% authentic products

We are committed to delivering 100% authentic ethnic wear, crafted with care and precision. Our products are sourced from skilled artisans who pour their heart and soul into creating stunning ensembles. By choosing Pehnaawaa, you are not only embracing fashion but also supporting traditional craftsmanship.

Join us on this journey of style, tradition and confidence. With Pehnaawaa, you don't just wear clothing, you wear a story.

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Contact information

Business name: Pehnaawaa (Pehnaawaa Ethnic Wear)
Mailing address: 5307 Victoria Drive, Vancouver, BC V5P 3V6, Canada (online store, not a walk-in location)
Email: info@pehnaawaa.com
Phone: +1 778-720-5363
Hours: Monday to Friday, 8:00 AM to 10:00 PM